After conducting interviews, we found that there were no real market for 10 minute haircut. People were okay with the haircut taking a little longer, especially because there is a stigma of unsatisfactory results from a quick haircut.
Also, after getting inputs from a few people, it seems like there is a market for a quick 10 minute touch up at a reduced price. Whether it is a quick touch up before an interview, date, or something in-between their normally scheduled haircut, people responded positively to the idea.
With the two feedbacks, we decided to offer both services. First, we will offer a 10 minute quick solution for busy individuals who want a quick touch up at an affordable price of $10. We will also offer a normal length haircut at reduced price at $15.
We would also like to hone in on the target market and we will target the male population rather than female. We believe we can concentrate our market to the male population, and the quick touch up or a reduced price may attract females.
As for the location, we want to stay close to the metro stations, because people care about convenience when it comes to haircuts. Those who travel farther or are willing to go through more trouble to get a haircut are those who also don't mind spending more to get a haircut. We cannot market our services to these people because they have specific needs when it comes to their haircut and we may not provide the service they are looking for.
Our original business model was the Quick Barber business model that is widely popular in Japan, but we are shifting our business model to be the male version of Drybar. The target market is different, however, as we are targeting towards quick fix and cut option rather than those who are looking for styling.
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