On Wednesday, 3/11/15, our team visited the business district of Washington DC. We decided to pay a visit to the Farragut Square area and nearby metro stations (Farragut West, McPherson Square). Due to the lunch rush hour and long line of food trucks, there was a massive crowd and we were able to interview 22 people. However, because this was during business hours, many were in a rush and could not speak for more than a couple of minutes.
In today's round of interviews, we evolved our questions to gauge interest in professional males aged 25-40 for a in-between clean-up haircuts concept. We found that, in our somewhat small sample size, that there is demand for it, but skepticism on whether the idea would work. There also seemed to be trepidation on this customer segment when it came to $10 hair cuts; they were concerned at a potential sacrifice in quality of their hair cut. Therefore, it is a must for our business to have reputable and well-trained stylists that draws positive reviews.
Our interviews gave us opportunity to try some experiments to validate/invalidate our hypotheses.
The business district of DC resembles an ideal setting for ScissorQuick to set up shop. Because of the proximity of several metro stations (Farragut West, Farragut North, McPherson Square), our hypothesis that there would be sufficient demand to sustain our business inside of a metro station is validated. We found that since we are not looking to occupy much space (perhaps somewhere around 50 squared-meters), there are many pockets to potentially choose from (not considering logistics or permission from the metro authority yet).
We got a lot of good information and insight from our interviews today. Our customer base seems to be converging and our hypotheses are slowly evolving into facts for our target area. More to come!
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| Farragut Square in DC |
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| We were fortunate to see many professional men - our primary target segment - during lunch hour at Farragut Square |
In today's round of interviews, we evolved our questions to gauge interest in professional males aged 25-40 for a in-between clean-up haircuts concept. We found that, in our somewhat small sample size, that there is demand for it, but skepticism on whether the idea would work. There also seemed to be trepidation on this customer segment when it came to $10 hair cuts; they were concerned at a potential sacrifice in quality of their hair cut. Therefore, it is a must for our business to have reputable and well-trained stylists that draws positive reviews.
Our interviews gave us opportunity to try some experiments to validate/invalidate our hypotheses.
The interview results helped us determine our target customers to be 25 - 40 year old male, living in metropolitan area. We will provide two services, $10 for quick clean-up and $15 for full service haircut. We received very positive feedback and decided to run a test haircut/trimming tomorrow!
The business district of DC resembles an ideal setting for ScissorQuick to set up shop. Because of the proximity of several metro stations (Farragut West, Farragut North, McPherson Square), our hypothesis that there would be sufficient demand to sustain our business inside of a metro station is validated. We found that since we are not looking to occupy much space (perhaps somewhere around 50 squared-meters), there are many pockets to potentially choose from (not considering logistics or permission from the metro authority yet).
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| Inside Farragut North Metro Station |
We got a lot of good information and insight from our interviews today. Our customer base seems to be converging and our hypotheses are slowly evolving into facts for our target area. More to come!
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